Schedule

Facilitator: Sue Bora, Chief Health & Wellness Officer, FMI
Consumer acceptance of private brands is high and retailers are growing more sophisticated in their understanding of how the overall value can converge with the trend of health and wellness. This session will share findings from new research sponsored by the FMI Foundation and FMI Health & Wellness Council.  

Guest Speaker: FMI Government Relations
The Political landscape in the United States has been at the center of many discussions and debates. Hear from FMI how current and future elections could impact how legislation, regulation, and agency activities could be altered if there were a flip in the balance of power.

Guest Speaker: Christopher Durham, My Private Brand
We live in an age of wonder - shopping is in the palm of our hands, products are delivered to our front door, social media keeps us up to date on our friends around the world, and the best price on any product in the world is just a click away. Internet, mobile phones, Facebook, Amazon, Alibaba, and Google are transforming not only retail but every facet of our daily life. While many fear the death of retail, the dramatic changes beg a more critical question: what is the real potential of Private Brand in the 21st century?

Facilitator: Doug Baker, FMI Panelists: TBA
There are several challenges related to retailers and private brands engaging consumers in the digital environment. The table stakes are raised on data accuracy when a consumer views one variation of a product on line and receives another at the front door. This discussion will help identify and explore those challenges and potential options to addressing these challenges for the strong consumer experience.

Guest Speaker: Mark McKeown, VP Client Insights, IRI
Consumers are more aware and engaged in “borderless” commerce. This also includes engagement with influencers from the numerous social media outlets. This research support by IRI’s global team will help private brand owners keep a finger on the pulse of product, flavor and consumer trends and influences across the globe.

Guest Speaker/s: LabelInsight & Steve Markensen, Dir of Research, FMI
Consumers continue to desire a deeper understanding of what is in their food, how it is grown, processed and impact on the environment. This new research partnership with L.I. revisits some of the key consumer metrics from 2016 and goes deeper into others to gain consumer perspective on how they feel the industry is responding to this more transparent relationship. 

Guest Speaker: Kieran Forsey, CEO
FMI and S4RB published a white paper early this year that illuminated the clean label trend in private brands, pointing to key steps for retailers to consider. This interactive session will update attendees on how industry is adapting to consumer needs, how the supply chain is being address, recent examples of retailer efforts, and what’s next?

Facilitator: Kieran Forsey, S4RB Panelist: TBA
Are private brands uniquely challenged or positioned to meet the consumers demand for a more transparent relationship with their brands? With the number of partnerships required to bring a full private brand program to market, what are the challenges and what are the most important discussions?

Guest Speaker: Jim Wisner, Owner, The Wisner Group
Highlights from FMI’s groundbreaking new report that for the first time defines an approach to Shopper Marketing and Category Management that recognizes the Power of Private Brands.

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