The 2018 FMI Private Brands D.C. Summit is your forum to discuss private brands issues. Whether you are just beginning to explore private brands processes or are looking to strengthen your program or brands, this uniquely tailored opportunity is designed to meet your needs and foster collaboration and engagement between retailer trading partners and suppliers.

Through this forum, attendees will have a chance to share and learn best practices related to private brands issues through uniquely crafted sessions led by expert speakers in the food retail industry. Join us to gain new insights, expand your industry contacts and accelerate your business.

10:00 AM - 10:15 AM

Welcome, Introductions, Anti-Trust

10:15 AM - 11:00 AM

FMI 2018 Trends Report

Facilitator: David Fikes, VP Communications & Consumer Affairs, FMI
FMI has long supported U.S. food retailers through annual surveys of shopper behaviors and attitudes. FMI’s U.S. Grocery Shopper Trends will share with attendees a cultural lens with interviews of Americans in their homes and while shopping, offering an ethnographic view into U.S. food consumption.  

11:00 AM - 12:00 PM

Emerging Issues: Identifying Challenges to Food Retail

Issues Discussion

12:00 PM - 12:45 PM


Tables will be assigned one of the emerging issues to discuss personal implications, company efforts, and private brand industry recommendations.

12:45 PM - 1:15 PM

Emerging Issues Discussion Recap

1:15 PM - 2:00 PM

Health & Wellness in Private Brands (new research)

Facilitator: Sue Bora, Chief Health & Wellness Officer, FMI
Consumer acceptance of private brands is high and retailers are growing more sophisticated in their understanding of how the overall value can converge with the trend of health and wellness. This session will share findings from new research sponsored by the FMI Foundation and FMI Health & Wellness Council.  

2:05 PM - 2:45 PM

D.C. Insider Update

Guest Speaker: FMI Government Relations
The Political landscape in the United States has been at the center of many discussions and debates. Hear from FMI how current and future elections could impact how legislation, regulation, and agency activities could be altered if there were a flip in the balance of power.

2:45 PM - 3:00 PM


3:00 PM - 3:45 PM

Beyond Private Label: Private Brands in the Digital Age

Guest Speaker: Christopher Durham, My Private Brand
We live in an age of wonder - shopping is in the palm of our hands, products are delivered to our front door, social media keeps us up to date on our friends around the world, and the best price on any product in the world is just a click away. Internet, mobile phones, Facebook, Amazon, Alibaba, and Google are transforming not only retail but every facet of our daily life. While many fear the death of retail, the dramatic changes beg a more critical question: what is the real potential of Private Brand in the 21st century?

3:45 PM - 4:15 PM

Issues Discussion: Information Accuracy, Demands & Challenges

Facilitator: Doug Baker, FMI Panelists: TBA
There are several challenges related to retailers and private brands engaging consumers in the digital environment. The table stakes are raised on data accuracy when a consumer views one variation of a product on line and receives another at the front door. This discussion will help identify and explore those challenges and potential options to addressing these challenges for the strong consumer experience.

4:15 PM - 5:00 PM

Power of Private Brands: From the World

Guest Speaker: Mark McKeown, VP Client Insights, IRI
Consumers are more aware and engaged in “borderless” commerce. This also includes engagement with influencers from the numerous social media outlets. This research support by IRI’s global team will help private brand owners keep a finger on the pulse of product, flavor and consumer trends and influences across the globe.

6:00 PM - 9:00 PM

Reception & Dinner

Network and engage with your retailer trading partners and suppliers at one the most famed dining establishment in the nation's capital! Come enjoy some cocktails while sampling cuisines of different ethnicities at Cuba Libre. Situated in one of the most vibrant neighborhoods of Washington D.C., this is an event not to be missed.

7:30 AM - 8:00 AM


8:00 AM - 9:00 AM

The Transparency Imperative (new research)

Guest Speaker/s: LabelInsight & Steve Markensen, Dir of Research, FMI
Consumers continue to desire a deeper understanding of what is in their food, how it is grown, processed and impact on the environment. This new research partnership with L.I. revisits some of the key consumer metrics from 2016 and goes deeper into others to gain consumer perspective on how they feel the industry is responding to this more transparent relationship. 

9:00 AM - 9:45 AM

Clean Label Update and Outlook

Guest Speaker: Kieran Forsey, CEO
FMI and S4RB published a white paper early this year that illuminated the clean label trend in private brands, pointing to key steps for retailers to consider. This interactive session will update attendees on how industry is adapting to consumer needs, how the supply chain is being address, recent examples of retailer efforts, and what’s next?

9:45 AM - 10:15 AM

Issues Discussion: Benefits & Challenges of a Transparent Relationship With Consumers

Facilitator: Kieran Forsey, S4RB Panelist: TBA
Are private brands uniquely challenged or positioned to meet the consumers demand for a more transparent relationship with their brands? With the number of partnerships required to bring a full private brand program to market, what are the challenges and what are the most important discussions?

10:15 AM - 10:30 AM


10:30 AM - 11:30 AM

Category Management 2.1: The Path to Maximizing Private Brand Profits

Guest Speaker: Jim Wisner, Owner, The Wisner Group
Highlights from FMI’s groundbreaking new report that for the first time defines an approach to Shopper Marketing and Category Management that recognizes the Power of Private Brands.

11:30 AM - 12:00 PM

One Thing... (group activity)

  • One thing that would be interesting to the group…
  •  One thing you would like to hear from the group…
  • One thing you would like FMI to focus on…