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10:00 AM - 10:15 AM
10:15 AM - 11:00 AM
11:00 AM - 11:45 AM
Facilitator: Mark Baum, SVP Industry Relations & CCO, FMIThe food retail is no stranger to change and disruption. Today, however, disruption is coming at an unprecedented speed, and food retailers of all shapes and sizes will have to address these new challenges. Through FMI’s Emerging Issues Initiative, with the help of leaders across the industry FMI has identified those issues that have the greatest potential to affect the food industry in the next three to five years. This session will explore the issues and discuss how they correlate to the private brand industry.
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11:45 AM - 12:30 PM
12:30 PM - 1:00 PM
1:00 PM - 1:30 PM
Guest Speaker: FMI Government Relations The Political landscape in the United States has been at the center of many discussions and debates. Hear from FMI how current and future elections could impact how legislation, regulation, and agency activities could be altered if there were a flip in the balance of power.
1:30 PM - 2:15 PM
Facilitator: Sue Borra, RD, Chief Health & Wellness Officer, FMIGuest Speaker: Shari Steinbach, MF, RDN, Shari Steinbach Nutrition and Culinary StrategiesConsumer acceptance of private brands is high and retailers are growing more sophisticated in their understanding of how the overall value can converge with the trend of health and wellness. This session will share findings from a new report that illustrates current best practices and future opportunities for incorporating positive nutrition attributes and wellness messaging into private brands programs. Download PDF.
2:15 PM - 2:30 PM
2:30 PM - 3:30 PM
Guest Speaker: Jim Wisner, Owner, The Wisner GroupHighlights from FMI’s groundbreaking new report that for the first time defines an approach to Shopper Marketing and Category Management that recognizes the Power of Private Brands.
3:30 PM - 4:15 PM
Guest Speaker: Christopher Durham, My Private BrandWe live in an age of wonder - shopping is in the palm of our hands, products are delivered to our front door, social media keeps us up to date on our friends around the world, and the best price on any product in the world is just a click away. Internet, mobile phones, Facebook, Amazon, Alibaba, and Google are transforming not only retail but every facet of our daily life. While many fear the death of retail, the dramatic changes beg a more critical question: what is the real potential of Private Brand in the 21st century?
4:15 PM - 4:45 PM
Facilitator: Angela Fernandez, GS1 / Ryan Richard, GS1 There are several challenges related to retailers and private brands engaging consumers in the digital environment. The table stakes are raised on data accuracy when a consumer views one variation of a product on line and receives another at the front door. This discussion will help identify and explore those challenges and potential options to addressing these challenges for the strong consumer experience.
6:00 PM - 9:00 PM
7:45 AM - 8:30 AM
8:30 AM - 9:15 AM
Guest Speaker: Mark McKeown, VP Client Insights, IRIConsumers are more aware and engaged in “borderless” commerce. This also includes engagement with influencers from the numerous social media outlets. This research support by IRI’s global team will help private brand owners keep a finger on the pulse of product, flavor and consumer trends and influences across the globe.
9:15 AM - 10:00 AM
Guest Speaker/s: Patrick Moorhead, Label Insight & Doug Baker, FMIConsumers continue to desire a deeper understanding of what is in their food, how it is grown, processed and impact on the environment. This new research partnership with L.I. revisits some of the key consumer metrics from 2016 and goes deeper into others to gain consumer perspective on how they feel the industry is responding to this more transparent relationship.
10:15 AM - 10:50 AM
Guest Speaker: Kieran Forsey, CEOFMI and S4RB published a white paper early this year that illuminated the clean label trend in private brands, pointing to key steps for retailers to consider. This interactive session will update attendees on how industry is adapting to consumer needs, how the supply chain is being address, recent examples of retailer efforts, and what’s next?
10:50 AM - 11:30 AM
Moderator: David Orgel Panellists: Paul Valder, Mark McKeown, Christopher Durham, Kieran Forsey Consumer demand continues to evolve with each new news story, health concern, regulation, or social media post. Brands are constantly adapting and evolving to meet the latest trends, build loyalty, and drive profit. Our panellists will share some best practices, watch outs, and things to consider bench marking your road map of putting it all together.