The role of the private brands in the eye of the consumer has undergone significant evolution in recent years. But are retailer and manufacturer CEO's also looking at them differently? How are retailers emphasizing private brands in their overall strategies? How are manufacturers adjusting to meet these expectations? What do CEO's on both sides see on the horizon? FMI CEO Leslie Sarasin will explore these and other questions about the role of private brands in a conversation with a retail and a manufacturer CEO.
Speakers:
Increased scrutiny on the impacts of human behavior on our environment has elevated sustainability and recycling issues in packaging conversations. Companies are feeling pressure from consumers and others to improve their recycling and sustainability profiles and regulatory agencies and politicians are weighing in. The EPA is set to release new recycling guidance any day. Efforts such as extended producer responsibility (EPR) are gaining steam. What do private brand manufacturers and retailers need to know about these efforts and consumers expectations? What opportunities exist and what challenges could they create?
5 min break every 25 minutes
5 min break every 25 minutes
The role of brands in consumer food and beverages choices has shifted—and diminished in its traditional sense—along with evolving food culture over time. This presentation will explore how consumers have adopted an attribute-focused strategy when making food/beverage choices across both name brands and private brands. You will learn that while the structure of the world of private brands has grown increasingly complex, this complexity is not top of mind for most consumers. We will also explore consumers expectations’ for private brands, and how they are winning vis a vis name brands. The presentation will conclude with a discussion of implications and opportunities.
Speakers:
More than ever, consumers are recognizing the connection between food and health, reflected in their food purchases. Retailers increasingly view health and well-being — from programs to solutions —as one of the many selling points for store brands to compete for customer loyalty. This presentation will explore defined Food as Medicine retail programs and the potential to align health and well-being strategy with private brand strategy. We will share insight on a digital ethnography study of consumers which found that now is the time for food retailers to introduce Food as Medicine programs, promotions and services to market. Together we will discuss private brand opportunities with an enhanced focus on the promotion of overall health and well-being for customers, employees and communities.
Already a growing platform, the pandemic era underscored the importance of e-commerce in all aspects of food retail. As retailers create, update, and improve current digital platforms to meet the omnishopper where they want to shop, private brands will need to enhance digital marketing strategies to achieve their potential in this newest channel. This session will spotlight 10 key strategies to boost performance from our newest Power of Private Brands report: Accelerating Private Brands Through Ecommerce.
5 min break every 25 minutes
