Private Brands DC Summit Schedule

Private Brands are an important part of your business, helping you increase customer loyalty, drive margins, and revenue growth. But do you have adequate systems and processes to support your program goals or are you still relying on spreadsheets, PDFs or legacy systems?

Join this Round Table hosted by Oracle Retail as we explore a number of issues including:

• Agility: how quickly can you bring new products to market in response to the biggest change we’ve seen in consumer behavior in decades?
• Transparency: are you able to provide the level of ingredient/material transparency and label accuracy that is increasingly expected?
• Visibility: do you have enough visibility into your suppliers’ working practices and can you respond quickly to incidents?
• Compliance: how are you responding to the FDA’s blueprint for Smarter Food Safety?

 Category management principles no longer fully meet the needs of today’s retailers and shoppers and has never addressed the opportunity for retailers to maximize the profitability and consumer loyalty that results from their own brands. A new approach is needed. Adopting principles of shopper-centric retailing redefines private brand management by changing the focus from narrow categories of products to categories of shopper needs that extend across the entire store. FMI has launched a new and comprehensive process to enable retailers to make the change. This roundtable will explore how to make the change and the benefits that will result. 

12:00 p.m. - 12:45 p.m.     
1:00 p.m. - 1:45 p.m.         
2:00 p.m. – 2:45 p.m.       
3:00 p.m. – 3:45 p.m.      
4:00 p.m. – 4:45 p.m.      
5:00 p.m. – 5:45 p.m.

See more

Discuss the results of the groundbreaking new research commissioned by My Private Brand. The study transcends the traditional questions of private label research – “Are private labels as good as, or better than, national brands?” or “do you think that you will be purchasing more private label products?” – focusing instead on the new breed of $1 billion+ natural and organic private brands that are working hard to build loyalty and create differentiation. This quantitative national study seeks to provide a rich and insightful analysis of the natural and organic private brand space, plus individual brands, providing a clear picture of how they contribute to business growth today. Gain exclusive insights into consumer sentiment, aided and unaided awareness, brand equity, Net Promoter score, retailer connection, and more.

Evolving consumer buying trends and recent grocery e-commerce growth together represents both a major opportunity and a major risk for private brands. Join this discussion to understand how to better position private brands for growth amidst rapid consumer and e-commerce change. 

11:00 a.m. - 11:45 a.m.     
12:00 p.m. - 12:45 p.m.         
1:00 p.m. – 1:45 p.m. 
2:00 p.m - 2:45 p.m.    
3:00 p.m. – 3:45 p.m.      
4:00 p.m. – 4:45 p.m.      
5:00 p.m. – 5:45 p.m.

See more

The COVID-19 pandemic has significantly impacted consumer sentiment and behavior with regard to private brands. In this session get insights from the latest proprietary research by McKinsey into these consumer trends. Learn strategic approaches retailers can use to build their playbooks to accelerate private brands based on these trends.

Consumers are demanding more information from the brands they use and consume than ever before. Join this discussion to explore how next-generation packaging technology will serve multiple purposes from sharing product information, sustainability messaging, health and well-being, traceability, and point of sale all within one single symbology.

• What needs to be done to restore the overall food economy to pre-COVID health and efficiency? And, what have we learned that can be applied to future massive crises and downturns?
• What are the current bottlenecks, breakdowns, or barriers to enhancing our food industry ecosystem?
• What are the most significant opportunities that the COVID-19 pandemic enabled us to do that we had not, prior to this time?
• What have we learned that will prepare us for the “new normal” after this novel coronavirus is brought under control?
  
  

Join us for a spirited discussion as we address this issues, learn from one another, and help to build a more efficient and expandable food industry supply chain and eco-system.

11:00 a.m. - 11:45 a.m.     
12:00 p.m. - 12:45 p.m.         
1:00 p.m. – 1:45 p.m. 
2:00 p.m - 2:45 p.m.    
3:00 p.m. – 3:45 p.m.      
4:00 p.m. – 4:45 p.m.      
5:00 p.m. – 5:45 p.m.

See more