Schedule


Whether you are just beginning to explore private brands processes or are looking to strengthen your program or brands, this uniquely tailored opportunity is designed to meet your needs and foster collaboration and engagement between retailer trading partners and suppliers.

Please see below for PDFs of selected presentations made available from the 2018 event. Selected presentations are available under the session descriptions.


10:00 AM - 10:15 AM

Welcome, Introductions, Anti-Trust

10:15 AM - 11:00 AM

FMI 2018 Trends Report

Facilitator: David Fikes, VP Communications & Consumer Affairs, FMI
FMI has long supported U.S. food retailers through annual surveys of shopper behaviors and attitudes. FMI’s U.S. Grocery Shopper Trends will share with attendees a cultural lens with interviews of Americans in their homes and while shopping, offering an ethnographic view into U.S. food consumption.  

11:00 AM - 11:45 AM

Emerging Issues: Identifying Challenges to Food Retail

Facilitator: Mark Baum, SVP Industry Relations & CCO, FMI
The food retail is no stranger to change and disruption. Today, however, disruption is coming at an unprecedented speed, and food retailers of all shapes and sizes will have to address these new challenges. Through FMI’s Emerging Issues Initiative, with the help of leaders across the industry FMI has identified those issues that have the greatest potential to affect the food industry in the next three to five years. This session will explore the issues and discuss how they correlate to the private brand industry.

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11:45 AM - 12:30 PM

Lunch

Tables will be assigned one of the emerging issues to discuss personal implications, company efforts, and private brand industry recommendations.

12:30 PM - 1:00 PM

Emerging Issues Discussion Recap

1:00 PM - 1:30 PM

D.C. Insider Update

Guest Speaker: FMI Government Relations
The Political landscape in the United States has been at the center of many discussions and debates. Hear from FMI how current and future elections could impact how legislation, regulation, and agency activities could be altered if there were a flip in the balance of power.

1:30 PM - 2:15 PM

Delivering Health & Wellness with Private Brands (New FMI Report)

Facilitator: Sue Borra, RD, Chief Health & Wellness Officer, FMI
Guest Speaker:  Shari Steinbach, MF, RDN, Shari Steinbach Nutrition and Culinary Strategies
Consumer acceptance of private brands is high and retailers are growing more sophisticated in their understanding of how the overall value can converge with the trend of health and wellness. This session will share findings from a new report that illustrates current best practices and future opportunities for incorporating positive nutrition attributes and wellness messaging into private brands programs. Download PDF.

2:15 PM - 2:30 PM

Break

2:30 PM - 3:30 PM

Category Management 2.1: The Path to Maximizing Private Brand Profits

Guest Speaker: Jim Wisner, Owner, The Wisner Group
Highlights from FMI’s groundbreaking new report that for the first time defines an approach to Shopper Marketing and Category Management that recognizes the Power of Private Brands.

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3:30 PM - 4:15 PM

Beyond Private Label: Private Brands in the Digital Age

Guest Speaker: Christopher Durham, My Private Brand
We live in an age of wonder - shopping is in the palm of our hands, products are delivered to our front door, social media keeps us up to date on our friends around the world, and the best price on any product in the world is just a click away. Internet, mobile phones, Facebook, Amazon, Alibaba, and Google are transforming not only retail but every facet of our daily life. While many fear the death of retail, the dramatic changes beg a more critical question: what is the real potential of Private Brand in the 21st century?

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4:15 PM - 4:45 PM

Issues Discussion: Information Accuracy, Demands & Challenges

Facilitator: Angela Fernandez, GS1 / Ryan Richard, GS1
There are several challenges related to retailers and private brands engaging consumers in the digital environment. The table stakes are raised on data accuracy when a consumer views one variation of a product on line and receives another at the front door. This discussion will help identify and explore those challenges and potential options to addressing these challenges for the strong consumer experience.

6:00 PM - 9:00 PM

Reception & Dinner

Network and engage with your retailer trading partners and suppliers at one the most famed dining establishment in the nation's capital! Come enjoy some cocktails while sampling cuisines of different ethnicities at Cuba Libre. Situated in one of the most vibrant neighborhoods of Washington D.C., this is an event not to be missed.

7:45 AM - 8:30 AM

Breakfast

8:30 AM - 9:15 AM

Power of Private Brands: From the World

Guest Speaker: Mark McKeown, VP Client Insights, IRI
Consumers are more aware and engaged in “borderless” commerce. This also includes engagement with influencers from the numerous social media outlets. This research support by IRI’s global team will help private brand owners keep a finger on the pulse of product, flavor and consumer trends and influences across the globe.

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9:15 AM - 10:00 AM

The Transparency Imperative (new research)

Guest Speaker/s: Patrick Moorhead, Label Insight & Doug Baker, FMI
Consumers continue to desire a deeper understanding of what is in their food, how it is grown, processed and impact on the environment. This new research partnership with L.I. revisits some of the key consumer metrics from 2016 and goes deeper into others to gain consumer perspective on how they feel the industry is responding to this more transparent relationship. 

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10:00 AM - 10:15 AM

Break

10:15 AM - 10:50 AM

Clean Label Update and Outlook

Guest Speaker: Kieran Forsey, CEO
FMI and S4RB published a white paper early this year that illuminated the clean label trend in private brands, pointing to key steps for retailers to consider. This interactive session will update attendees on how industry is adapting to consumer needs, how the supply chain is being address, recent examples of retailer efforts, and what’s next?

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10:50 AM - 11:30 AM

Evolving Consumer Food Values: Putting it All Together

Moderator: David Orgel
Panellists: Paul Valder, Mark McKeown, Christopher Durham, Kieran Forsey
Consumer demand continues to evolve with each new news story, health concern, regulation, or social media post. Brands are constantly adapting and evolving to meet the latest trends, build loyalty, and drive profit. Our panellists will share some best practices, watch outs, and things to consider bench marking your road map of putting it all together.