Gain a deeper understanding of grocery shoppers’ changing habits and behaviors over the past few years. We explore in detail shoppers’ weekly spend, primary store choice, and engagement with the emerging array of online and in-person grocery options.

The meaning of “good value” is becoming more complex as consumers navigate grocery aisles. Emerging dimensions of quality, relevance, experience and convenience are bucking the long-held definition of value being measured by a simple equation of higher quantity at a lower price.

This report provides an update on shoppers' weekly grocery spend and evolving grocery habits as food price concerns persist.

Shoppers weigh more than just price and quality while grocery shopping. It's back-to-school season; we continue to evaluate grocery shopper behaviors and take a closer look at how shoppers' plans and habits evolve as families return to routine.

FMI's U.S. Grocery Shopper Trends 2023 series explores multiple themes across the food shopping value matrix. Sign up to be notified when each new exploration becomes available.