FMI's U.S. Grocery Shopper Trends Report provides the latest insights into customer behavior and shopping habits. Prepared by The Hartman Group, the 2020 report provides a clear picture of grocery shopping habits before the pandemic, attitude shifts that took place during COVID-19 and offers a glimpse of what might come next for the food industry.
During the global COVID-19 pandemic, 40% of America adults say they are now cooking more. This supplement to the U.S. Grocery Shopper Trends report looks at current cooking attitudes and behaviors.
Blog posts outlining the latest report findings
To assess the impact of COVID-19 on the perceptions and behaviors of grocery shoppers, we are actively surveying shoppers about their changing shopping habits and publishing an ongoing series of reports available below.
COVID-19 Tracker Overview Webinar Recording