Low-Carb Diets, Senior Shoppers, RFID Implementation, Supermarket Advertising, Healthcare Compensation and New Products Highlight 2004 FMI Show Close-Ups Schedule

Mar 26, 2004

WASHINGTON, DC — March 26, 2004 — Low-carb diets, senior shoppers, hot new product trends and numerous other top-of-mind topics highlight the Close-Ups educational program that will be presented at the 2004 FMI Show, May 2-4 in Chicago.

Close-Ups, a series of fast-paced, to-the-point workshops held on the exhibit floor, focus on contemporary food retailing issues. Featured facilitators include industry experts, authors, top-level marketing executives and others. FMI will present 28 Close-Up sessions in the North and South Halls of McCormick Place during the three-day convention.

Scheduled sessions and presenters:

 

Sunday, May 2
South Hall,STAGE 1
11:00 a.m.New Product Trends for 2004 Valerie Skala, Vice President, Analytic Product Management and Development,Information Resources, Inc.
NoonLeveraging the Co-Branding Power of Food and Pharmacy Karl Speak, President, Beyond Marketing Thought
1:00 p.m. A Medicare Drug Benefit: What Does it Mean for Retail Pharmacy? Donald W. Moran, President, The Moran CompanyJohn Fegan, Vice President, Pharmacy, Ahold USA
2:00 p.m. Understanding the Value of the Pharmaceutical Consumer Maura Ehlebracht, Homescan Associate Director, ACNielsen
3:00 p.m. Getting a Handle on Rising Healthcare Costs Tom Keay, President, K-Management Resources
 
SOUTH HALL, STAGE 2
11:00 a.m. Private Label: Capitalizing on Growth Categories and Innovative New Products
Noon Retail Out-of-Stocks: An Examination of Causes and Consumer Responses Bernie Anderson, Director of Strategic Alliance & Initiatives, H.E. Butt Grocery Co.J.P. Brackman, Global Retail Presence Manager, The Procter & Gamble Company, Thomas Gruen, Ph.D., Professor of Marketing, University of Colorado, Colorado Springs
1:00 p.m. The 50+ Shopper…Gold not GreyGary Stibel, Founder and Principal, The New England Consulting GroupTom Hayes, Principal, The New England Consulting Group
2:00 p.m. Building Sales and Profits in Center Store Tim Manning, Vice President, Marketing, KhiMetrics
3:00 p.m. You Delivering What Your Customers Want? A Tesco Case StudyClive Humby, Chairman, dunnhumby USASteve Goodroe, CEO, dunnhumby USA
 
 
Monday, May 3
SOUTH HALL, STAGE #1
11:00 a.m.Supermarket Advertising — Why are Supermarkets Not Super Marketers?Gary Stibel, Founder and Principal, The New England Consulting GroupTom Hayes, Principal, The New England Consulting Group
NoonGaining a Competitive Edge on Mass Merchandisers — How Supermarkets Can Eliminate Channel ErosionCatalina Marketing CorporationAlliance Research
1:00 p.m. Capitalizing on Growth Strategies in Center StoreTerese Herbig, General Manager, Retail Tracking Marketing
2:00 p.m. The Impact of Trade Promotions on Industry Growth and ProfitabilityJim Coleman, Partner, Accenture Steve Baumberger, Partner, Accenture
3:00 p.m. The Art of Driving Profitable SalesLex Barker, Founding Partner, Food Marketing Success Lyle Larson, Founding Partner, Food Marketing Success
 
SOUTH HALL, STAGE 2
11:00 a.m. Are You Prepared? The Future of Sales & Merchandising OrganizationsJim Sheehan, Strategic Process Leader, Shaw’s Supermarkets, Inc.Karen Spooner, Senior Manager, E-Business and Pricing, Kraft Foods, Inc.
Noon Compensation: For Love or Money Tom Keay, President, K-Management Resources
1:00 p.m. Channel Blurring: A Consumer Perspective Todd Hale, Senior Vice President, Consumer Insights, AC NielsenStuart Rabkin, COO, The Valen Group
2:00 p.m. Is Low Carb a Fad?Trends in Global Retailing Gus Valen, CEO, The Valen GroupStuart Rabkin, COO, The Valen Group
3:00 p.m. It’s Not Your Mother’s Supermarket Anymore!Tristan Coopersmith, Trendspotter Manager, Teen People
 
Tuesday, May 4
SOUTH HALL, STAGE 1
11:00 a.m. Managing The Power Shift – Retail Growth Through Customer-Focused Innovation Ted Zittell, Partner Affiliate, McMillan Doolittle LLP
Noon Managing Store Traffic, Maximizing ProfitHerb Sorensen, President, Sorensen Associates
1:00 p.m. From Ethnic to Mainstream: Successful Marketing to a Multicultural America
2:00 p.m. What are the Hottest New Product Trends for the Latino Market?
 
SOUTH HALL, STAGE 2
11:00 a.m. Category Performance Improvement: Growing Sales and Profit While Defending Against Cross-Channel CompetitorsMir Aamir, Principal, A.T. Kearney, Inc.
Noon Driving RFID Implementation Peter Abel, Senior Partner/Co-Founder, ePC Group

For details about the 2004 FMI Show, visit the show Web site at www.fmishow.org.

About FMI

As the food industry association, FMI works with and on behalf of the entire industry to advance a safer, healthier and more efficient consumer food supply chain. FMI brings together a wide range of members across the value chain — from retailers that sell to consumers, to producers that supply food and other products, as well as the wide variety of companies providing critical services — to amplify the collective work of the industry. www.FMI.org