MidsummmerSEEs Logo 240px wide

June 21-25, 2021
Digital Platform


In the midst of an evolving industry, connections are everything. FMI Midsummer Strategic Executive Exchange provides a unique opportunity for continued trading partner collaboration to identify, prioritize and address the industry’s most pressing business issues.

FMI Midsummer Goals


Achieve key 2021 business objectives, while leveraging enhanced trading partner collaborations to maintain growth momentum and accelerate innovation.


Strategize consumer-centric collaboration to accelerate business recovery. We'll focus on shifting consumer behaviors, omnichannel strategies, supply chain resiliency, health and well-being and everything in between. 

Re-tool our
Competitive Spirit

Facilitate discussion on key issues confronting FMI members’ businesses today and provide a forum to address the challenges, opportunities and priorities going forward.

Leslie Sarasin
Leslie G. Sarasin
FMI President and CEO

“Last year, we conceived the Midsummer event as a means of helping our industry work through the effects of the national emergency and engage in collaborative discussions about urgent pandemic-related concerns. One year later, we had hoped Midsummer would be a celebratory return to an in-person event for our business leaders in June; however, the environment continues to demand and reaffirm the need for a digital forum that encourages extensive trading partner collaboration as our country moves toward economic recovery.  

Across five powerful days at Midsummer, our members will focus on the road ahead – intent on safely continuing to feed our nation – by engaging in dynamic discussions, networking across diverse retail and product supplier companies, listening to insights regarding the most pressing business issues, and curating up to 39 private trading partner meetings through the Strategic Executive Exchange program.” 

Strategic Executive Exchange

New challenges create new opportunities. The FMI Midsummer Strategic Executive Exchange supports your business goals through collaboration and fosters deeper trading partner connections. 

Retailers &

  • Hold private, in-depth discussions with a range of industry leaders from supplier, manufacturer, service provider and technology partners to discuss new business strategies.

  • Build or strengthen relationships with existing and potential business partners.

  • Leverage key market forces and consumer trends to increase revenue and profit.

Suppliers, Manufacturers &
Service Providers

  • Host private, virtual meetings in your own, branded SEE Suite.

  • Hear strategic needs of existing and potential customers directly to explore how your company can help solve their problems.

  • Share important information about your company, its products and your insights into the future of the industry.


Upcoming FMI Signature Events

To help you and your teams prepare for post-crisis operations, our events offer the best possible variety for your 2021 grocery business planning and beyond.