Supermarket pharmacies are proud to partner with the federal government and jurisdictions to provide COVID-19 vaccines when available and in the interim will promote our role in health & well-being through in-store offerings, programs and initiatives. This toolkit includes messaging and resources for food retailers to communicate with shoppers about staying healthy before the COVID-19 vaccine.
The following messaging can be used to discuss how the food retail industry is helping shoppers stay healthy. Click on a message area to expand.
The Food Retailing Industry Speaks report identified major trends in 2019 that were positively impacting business, to include consumers placing an increasing level of interest on health and well-being.
To ensure retailers are providing evidence-based and accurate wellness information, they employ credentialed experts. Eighty-five percent of survey respondents report employing registered dietitians. Of those, 70% employ these nutrition experts at the corporate level while 27% employ them regionally. A small percentage of stores hire dietitians only as consultants. (Retail Contributions to Health and Wellness 2019)
Seventy-three percent of survey respondents report employing pharmacists. While a majority do not employ other types of health professionals (68%), a few other disciplines that are employed are health coaches (19%), and physician assistants and nurse practitioners (both at 10%). (Retail Contributions to Health and Wellness 2019)
The pharmacy also is a provider of many clinical services to shoppers. Of the pharmacy services offered, 71% provide blood pressure screening and about half are offering screening for diabetes. To foster collaboration and effectiveness, survey respondents report that registered dietitians and pharmacists make referrals to one another (55%), make customer-specific recommendations together and develop wellness programs together (42%). (Retail Contributions to Health and Wellness 2019)
Clinics help connect the wellness dots across the store. They “have an opportunity to increase customer spend and loyalty by leveraging retail clinic interactions to influence what consumers purchase across the rest of the store during their visit.” (Retail Contributions to Health and Wellness 2019)
Following CDC recommendations, we have enhanced routine cleaning and sanitation, especially on ‘high touch point’ areas of the store.
Increased mobile payments or curbside pick-up for “touchless” checkouts provide options for consumers looking for a sense of security and safety at their local stores.
Increased communication efforts help to clearly relay all the safety steps being taken in the COVID-19 environment.
Idea: Spotlight heightened hygiene practices and guidance from the Center for Disease Control (CDC) that your stores continue to follow. This is very important amid conflicting advice being broadcast to consumers.
We are here to help with ingredients, recipes, meal ideas and easy solutions for you to enjoy at home.
We have have quickly shifted to help consumers who found themselves cooking more at home, relying heavily on food purchased from the grocery store, while helping shoppers meet budgetary goals and a range of dietary preferences.
When the COVID-19 pandemic hit, shoppers were seeking easy, economical home meal solutions and retailers were quick to provide a wide range of options, despite being faced with significant challenges in operating some sections of the store such as self-service areas and salad bars.
With health and nutrition top-of-mind, retailers have leveraged food to help consumers manage and avoid health issues.
Now, more than ever, the food industry is positioned to build on the trust and partnership of being on the shoppers’ side, helping them achieve their personal goals when it comes to shopping, cooking and eating to stay healthy and well.
While we await vaccination, it is important to focus on the many habits that will keep you healthy and well to include a balanced diet, hydration, sleep, exercise, hand washing, flu vaccinations, prescribed medications, and preventive services.
We want to be your health and well-bring destination for safe, affordable, nutritious food, dietary supplements, and for a full array of pharmacy services.
And when the time comes - a safe, convenient place for you to get your COVID-19 vaccination.
We know that more Americans are preparing meals at home during this pandemic. Retailers will continue to play an essential role providing solutions and inspiration for consumers looking to stay strong with family meals.
The FMI Foundation's mission is aimed at helping families “Stay Strong with Family Meals” by encouraging and supporting family meals, and promoting the health benefits and the family connection benefits of gathering around the table for food and conversation.
We know that more frequent family meals can lead to increased fruit and vegetable consumption. Retailers have the opportunity to continue to help merchandise meal solutions that include fruits and vegetables in all forms (fresh, frozen, canned, dried and 100% juice) to boost family mealtime nutrition.
Customers report finding ways to reduce their food waste by building up non-perishable pantry staples and frozen options to support meals and snacks. Consumers are also becoming more aware of food waste as they eat more meals as home according to the U.S. Grocery Shopper Trends report.
Idea: Support consumers with pantry stocking tips designed to build consumer reliance on not just fresh foods, but also frozen, canned, and non-perishable staples to create meals and snacks while reducing food waste at home.
This toolkit designed by the CDC is for employers of essential workers. Essential workers perform duties across critical infrastructure sectors and maintain the services and functions that U.S. residents depend on daily.This toolkit will help your organization educate employees about COVID-19 vaccines, raise awareness about the benefits of vaccination, and address common questions and concerns.