COVID-19 Vaccine Toolkit

 

Communicating With Shoppers About the COVID-19 Vaccine

Supermarket pharmacies are proud to partner with the federal government and jurisdictions to provide COVID-19 vaccines when available and in the interim will promote our role in health & well-being through in-store offerings, programs and initiatives. This toolkit includes messaging and resources for food retailers to communicate with shoppers about staying healthy before the COVID-19 vaccine.

Shopper Messaging

The following messaging can be used to discuss how the food retail industry is helping shoppers stay healthy. Click on a message area to expand. 

Industry Messaging on Trust and Confidence in Food Retail
Consumer Messaging Examples
Consumer Messaging on Cleaning and Sanitation
Consumer Messaging on Meal Solutions
Consumer Messaging on Health and Well-being
Consumer Messaging on Family Meals

Employee-Employer Messaging

This toolkit designed by the CDC is for employers of essential workers. Essential workers perform duties across critical infrastructure sectors and maintain the services and functions that U.S. residents depend on daily.This toolkit will help your organization educate employees about COVID-19 vaccines, raise awareness about the benefits of vaccination, and address common questions and concerns.

 

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COVID-19 Vaccination & the Food and Agriculture Sector

This FDA page has information for the food and agriculture sector about the safety and effectiveness of COVID-19 vaccines authorized for emergency use by the FDA; benefits of COVID-19 vaccination; information about the availability of vaccines in your community.  

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External Resources

These external resources have additional messages, information and resources you can easily use. 

Keeping Customers Healthy Before the COVID-19 Vaccine Toolkit Resources

Video Thumbnail

Video: COVID-19 Vaccine Info for Essential Workers

Communicating CDC resources on the COVID-19 Vaccine to Essential Workers
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Infographic: After You Get the COVID-19 Vaccine

CDC infographic on continued measures following COVID-19 Vaccination.
Key Facts about COVID-19 Vaccines

Key Facts about the COVID-19 Vaccine

Infographic for key facts from CDC
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Script: In-store Announcement and Communications

Customizable in-store announcement and communication that emphasizes stores as health & well-being destinations during the pandemic.
Fresh Announcement

In-store Announcement and Communication on COVID-19 Vaccine

​Recorded in-store announcement on COVID-19 vaccine.
Foster Emotional Balance - August 2017

Infographic: Family Meals Foster Emotional Balance

Use this infographic to share how family meals can help foster emotional balance.
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Infographic: Family Meals and Fruits and Vegetables

Use this infographic to share how family meals can help increase fruit and vegetable consumption.
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Food Retailers COVID-19 Protection Practices Infographic

This infographic can be customized to show how food retailers are protecting employees and consumers in many ways during COVID-19.