COVID-19 Vaccine Toolkit


Communicating With Shoppers About the COVID-19 Vaccine

Supermarket pharmacies are proud to partner with the federal government and jurisdictions to provide COVID-19 vaccines when available and in the interim will promote our role in health & well-being through in-store offerings, programs and initiatives. This toolkit includes messaging and resources for food retailers to communicate with shoppers about staying healthy before the COVID-19 vaccine.

Shopper Messaging

The following messaging can be used to discuss how the food retail industry is helping shoppers stay healthy. Click on a message area to expand. 

Industry Messaging on Trust and Confidence in Food Retail
Consumer Messaging Examples
Consumer Messaging on Cleaning and Sanitation
Consumer Messaging on Meal Solutions
Consumer Messaging on Health and Well-being
Consumer Messaging on Family Meals

Employee-Employer Messaging

This toolkit designed by the CDC is for employers of essential workers. Essential workers perform duties across critical infrastructure sectors and maintain the services and functions that U.S. residents depend on daily.This toolkit will help your organization educate employees about COVID-19 vaccines, raise awareness about the benefits of vaccination, and address common questions and concerns.


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COVID-19 Vaccination & the Food and Agriculture Sector

This FDA page has information for the food and agriculture sector about the safety and effectiveness of COVID-19 vaccines authorized for emergency use by the FDA; benefits of COVID-19 vaccination; information about the availability of vaccines in your community.  

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External Resources

These external resources have additional messages, information and resources you can easily use.