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As food retailers and suppliers compete in an omnichannel world, it’s important to know who the omnishopper, someone who shops both online and in-store, of today is—their tastes, preferences and habits. These research reports, and previous research on the digitally engaged shopper, together provide a picture of today’s omnishopper.
FMI and Nielsen previously conducted research on the digitally engaged shopper, those consumers who grocery shop online.
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