say their grocery store helps them stay healthy
As food retailers and suppliers compete in an omnichannel world, it’s important to know who the omnishopper, someone who shops both online and in-store, of today is—their tastes, preferences and habits. These research reports, and previous research on the digitally engaged shopper, together provide a picture of today’s omnishopper.
FMI and Nielsen previously conducted research on the digitally engaged shopper, those consumers who grocery shop online.
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