According to the 2017 FMI Supermarket Trends report, 49% of shoppers surveyed are somewhat concerned about the nutrition content of the food they eat, while 29% are very concerned. In addition, 45% of shoppers surveyed see their primary store as an ally when it comes to their wellness journey. Food retailers and fresh departments in particular, have the opportunity to offer convenient and nourishing meal ideas for families that focus on basic healthy eating principles. For example, incorporate colorful fruits and vegetables into your deli, hot foods case and meal kits; ensure whole grain choices are prominently promoted; and educate shoppers on healthful ways to prepare lean meats, poultry and seafood.
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