Watch Time: 34 Minutes
A new survey finds shoppers want transparency. They want to know more about their grocery products than what is on traditional package labels. These shoppers want to go beyond the ingredients listed on the label to get information on what the ingredients do and why they’re included in the product. Learn what types of information consumers want to know, where they trust getting information, whom they expect to assist them in understanding what they’re reading and what methods brand owners are using to deliver on these expectations. Content organized by Label Insight.