Transparency

Consumers want a closer connection to food. Explore what shoppers expect from their grocery store in the way of transparency.

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Transparency Blog Posts

A New Look at Shopper Transparency Expectations

Jul 1, 2020

The growing power of ecommerce is underscored in FMI’s U.S. Grocery Shopping Trends 2020 (Trends) report. Weekly online grocery spend reported by shoppers soared to 27.9% of all grocery spending in the March/April period of this year, from 14.5% in ...

Taking the Relationship to the Next Level: Brand Management for the Millennially Serious

Apr 4, 2019

The consumer desire for product engagement can also be just as readily identified as a negotiation of the brand relationship; knowing what information to share, when to share it and how to convey it. It is learning the relationship dance steps for ...

Food Retailer or Food Storyteller?

Apr 1, 2019

It has been well substantiated that shoppers today ask more questions about their food than ever before. They want to know its story and are in search of intersections – those places where the details of their food’s story resonate with some aspect ...

All Transparency Blog Posts

For questions or more information, please contact the Executive Director of the FMI Foundation, David Fikes.

Contact David

Facts & Figures

Sales Per Customer Transaction
$34.91

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Transparency Webinar Recordings

How Do Diets and Health Consciousness Impact Transparency?

This webinar examines how diets and health consciousness impact the transparency imperative.

Harvest Results from Trust-Building Transparency

The joy of cultivation and nourishment is the opportunity for a fruitful harvest. During our final interactive online learning experience on transparency, we will assess what our harvest is shaping up to look like – are our organizations meeting your customers’ desire for greater trust-building transparency? Participants will be introduced to The Transparency Index – The Standard for Trust, to form an organizational plan that can increase their harvest.

More Transparency Webinar Recordings