Transparency

Consumers want a closer connection to food. Explore what shoppers expect from their grocery store in the way of transparency.

Transparency Blog Posts 

Taking the Relationship to the Next Level: Brand Management for the Millennially Serious

Apr 4, 2019
The consumer desire for product engagement can also be just as readily identified as a negotiation of the brand relationship; knowing what information to share, when to share it and how to convey it. It is learning the relationship dance steps for ...

Food Retailer or Food Storyteller?

Apr 1, 2019
It has been well substantiated that shoppers today ask more questions about their food than ever before. They want to know its story and are in search of intersections – those places where the details of their food’s story resonate with some aspect ...

Building A Culture of Trust and Transparency in Food Retail

Jan 30, 2019
I love to ask participants to fill in the blank to this sentence, “I trust my grocery store to ______.” For a while, I got responses like “sell safe food,” “be clean” and “have a good assortment of food.” But in recent years, I hear more answers ...

All Transparency Blog Posts

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For questions or more information, please contact FMI’s Vice President, Consumer/Communication Affairs and Communication, David Fikes.

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Transparency Webinar Recordings

How Do Diets and Health Consciousness Impact Transparency

How Do Diets and Health Consciousness Impact Transparency?

This webinar examines how diets and health consciousness impact the transparency imperative.

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Harvest Results from Trust-Building Transparency

The joy of cultivation and nourishment is the opportunity for a fruitful harvest. During our final interactive online learning experience on transparency, we will assess what our harvest is shaping up to look like – are our organizations meeting your customers’ desire for greater trust-building transparency? Participants will be introduced to The Transparency Index – The Standard for Trust, to form an organizational plan that can increase their harvest.

More Transparency Webinar Recordings

FMI Transparency Resources

Transparency Imperative

The Transparency Imperative: Product Labeling from the Consumer Perspective

This report on transparency examines many aspects of the topic and provides guidance for industry next steps.
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Transparency Roadmap for Food Retailers: Strategies to Build Consumer Trust

This white paper makes a direct link between trust and the need for greater transparency.

How to Leverage Transparency as a Business Imperative  

Watch Time: 34 Minutes

A new survey finds shoppers want transparency. They want to know more about their grocery products than what is on traditional package labels. These shoppers want to go beyond the ingredients listed on the label to get information on what the ingredients do and why they’re included in the product. Learn what types of information consumers want to know, where they trust getting information, whom they expect to assist them in understanding what they’re reading and what methods brand owners are using to deliver on these expectations. Content organized by Label Insight. 

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