Share:

Private Brands basket of vegetables

Private Brands Impact Shopper's Grocery Store Selection
graphic - person with speech bubble

Consumer Trend

graphic - list icon On a list of factors that are important to consumers when they are selecting their primary grocery store,
graphic - bottle icon private brands was considered very or somewhat important to 81% of shoppers surveyed.
81%
0%
Not Important
100%
Very Important
graphic - business guy with speech bubble

Retailer Response

70 percent of retailers say they
are emphasizing private-brand products as a
competitive strategy.
70%
emphasize
private brands
and it is considered a successful tactic with an average score of
7.3 on a 10-point success scale.
7.3
1
Not successful
10
Very successful
64 percent of retailers expect to
increase their space and SKU allocation for
private brands in coming years.
64%
emphasize
private brands
graphic - person with speech bubble

Consumer Trend

food can icon Shoppers report the top purchased private brand categories include:
Shoppers report they never purchase these private brand products:
image representation of the information on this page for mobile devices

Choose another path.

Get the Research:

Scroll down