Private Brands Impact Shopper's Grocery Store Selection
70 percent of retailers say they
emphasizing private-brand products as a
and it is
considered a successful tactic with an average score of
7.3 on a 10-point success scale.
64 percent of retailers expect to
increase their space and SKU allocation for
private brands in coming years.
Shoppers report the
private brand categories include:
Shoppers report they
never purchase these private brand products: