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Health & Wellness icon of shopper buying medicine

Health and Wellness Impacts Shopper's Grocery Store Selection
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Consumer Trend

More than half of shoppers are not satisfied with how well they have eaten in the past week.
65%
65% of shoppers say they need to improve their overall diet. graphic - pepper icon
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Shoppers say eating well means:

Grocery stores have become increasingly important as an ally in eating healthy.

graphic - bananas icon 55% of shoppers see their primary store as
being on their side when it comes to helping them stay healthy.
55%
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Retailer Response

graphic - clipboard icon 81% of food retailers see health and wellness
as having a positive impact on sales. graphic - apple icon with heart icon
53% of retailers use health and wellness as a way to differentiate themselves...
53%
...and rate this tactic 6.4 on a 10-point success scale.
6.4
1
Unsuccessful
10
Great Success
icon heart Nearly half of food retailers anticipate allocating additional resources
towards consumer wellness programs in the next two years.
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Consumer Trend

Shoppers are looking for retailers to give options and guide choices. They want:
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Retailer Response

51% of grocers have in-store health and wellness programs
and 41% have nutrition programs. 35% employ in-store dietitians.
51%
In-store wellness programs
41%
Nutrition programs
35%
In-store dietitians
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Many retailers report planning to put more resources towards these programs in coming years.
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Consumer Trend

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63% of consumers believe eating at home together, with their family/household, is an important activity.
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Retailer Response

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Grocery stores are offering simple solutions to help
more families share meals together at home.

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64%
of stores report having family meal solution programs
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48%
offer cooking classes
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