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Fresh Foods basket of vegetables

Fresh Foods Impact Shopper's Grocery Store Selection
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Consumer Trend

Fresh foods are part of what brings shoppers to the store. The most important attributes shoppers say when selecting their primary stores include:
80%
High quality fruits and vegetables
77%
High quality meat
53%
Fresh food deli
grocery store icon
man and woman with shopping baskets
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When it comes to online shopping, customers are considering more fresh prepared offerings
salad icon fresh prepared offerings
(10%)
steak icon meat or seafood
(19%)
apple icon produce
(22%)
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Retailer Response

Fresh foods are clearly a way for grocery stores to differentiate.
graphic - peas According to The Food Retailing Industry Speaks, 2018, many grocers emphasize fresh prepared foods/foodservice in their competitive strategies to differentiate from the competition.
They rated foodservice as the most successful tactic with an average score of 7.6 on the 10-point success scale.
Emphasis on produce success rate
7.6
1
Unsuccessful
10
Great Success
Following closely behind is an emphasis on produce and meats with 7.0 and 7.3 success ratings respectively.
Emphasis on produce success rate
7.0
1
Unsuccessful
10
Great Success
Emphasis on meats success rate
7.3
1
Unsuccessful
10
Great Success
money icon Retail executives are expecting further investments in fresh and prepared foods in the coming years.
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Consumer Trend

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avocado icon apple icon asparagus icon
When choosing a primary store, 23% of shoppers want a store that provides
information on products beyond what is on the package.
Millennial (31%) and Gen X (30%) shoppers are even more interested in knowing about their food.
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Retailer Response

icon - check mark 79% of food retailers have or are working on
in-store product transparency programs.
79%
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