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E-commerce silicon chip

E-commerce Impacts The Grocery Shopper Experience
graphic - person with speech bubble

Consumer Trend

graphic - laptop icon Shoppers are expanding their digital experiences into the grocery sector.

34%

say they have purchased grocery items online

13%

say they have researched, but not purchased grocery items online

Consumer shopping at online-only food stores has
increased from 16% in 2015 to 28% in 2018.
  • 2018
  • 2015
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Gen X, Boomers and Matures
are joining Millennials
in the online grocery shopping trend.

  • 2018
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Retailer Response

graphic - laptop icon Customer's movement to online shopping
is top-of-mind for grocery retailers. graphic -shopping cart icon
According to The Food Retailing Industry Speaks, 2018, 63% of food retailers sell food online.
40%
40% of food retailers believe their
online sales will grow within this year. graphic -up arrow
graphic - investment To help enhance online grocery sales,
retailers plan to make investments in the supply chain.
71% of food retailers plan to increase space allocation and 67% plan to increase labor for online fulfillment.
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Consumer Trend

Shoppers are experimenting with how they receive their online grocery orders.
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Retailer Response

69%
69% of grocery retailers are also
experimenting with e-commerce models. graphic -up arrow
Half of retailers offer grocery delivery and
half offer click and collect as options for shoppers.
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