Company: C & S Wholesale Grocers
Program category: Health Improvement Programs

Origins:

The 2018 Summer Back Pack Programs were built on the success of our annual Fall Community Food Drive programs which began in 2014. Our Independent retailers had the opportunity to participate with 3 banners participated: Best Yet, IGA and Piggly Wiggly offered their customer the chance to purchase a sturdy, colorful back pack filled with kid friendly food items (i.e. cereal, peanut butter & jelly, pudding, mac & cheese) for $10 which in turn was donated to their local choice of a school, charity organization or food bank.

Contribution:

C & S provided each participant a FREE P.O.S. kit as part of the program which included signage and other collateral materials to communicate the program (paid stickers, bag content label, sample ads for radio and ad flyers, etc.) Special reduced pricing on the items selected for the back packs

Objectives:

• Expand on our existing fall community food drive programs to reach other recipients of donated food in summer time frame when local, school based or national programs may not be available
• Include a school supply non-food receptacle with the kid friendly food items that could be used for a child’s start of school
• Gives the retailer a program that builds loyalty and showcase support in their respective neighborhood

Impact:

• 95 stores participated from all 3 banners with donation total of over 9,200 filled back packs in our first launch!
• 3 store owners worked with their local organizations: Lion’s Club, United Way and respective school district to maximize their efforts

Quote:

These Community Food Drives provide our independent retailers a hands on opportunity to be a contributing member of their respective neighborhood and partner with local organizations that in turn will benefit from these donations! Mike Duffy, CEO C & S Wholesale Grocers, Inc.