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Company : Smart & Final and the Smart & Final Charitable Foundation
Program category : Food Insecurity

Origins:

At Smart & Final, a warehouse grocery store that carries both club and traditional-sized items, we’re passionate about providing for those who provide for others. The charitable arm of Smart & Final and 501(c)3 nonprofit organization, the Smart & Final Charitable Foundation, is committed to improving the quality of life and nourishing the communities it serves. The foundation aids nonprofit organizations impacting issues such as Health & Wellness, Education, Hunger Relief, Team Sports & Youth Development, and Disaster Relief.

In the early months of the COVID-19 global pandemic, Smart & Final and the Smart & Final Charitable Foundation teamed up to create Project Feed First Responders, an effort to ensure first responders and medical workers had the food and supplies they needed.

We’re proud to have made a big impact through donations and partnerships that provided food, supplies and community support to the frontline first responders and medical workers helping others.

Contribution:

Together, Smart & Final and the Foundation outreached to its network of business customers, community organizations and nonprofit partners to identify the best ways to support providers in need.

The Project Feed First Responders program included monetary and product donations by the Foundation, including masks and gloves, and fully stocking the pantries of several fire stations. 

The Foundation also turned to Smart & Final to help frontline medical workers by partnering with some of the warehouse grocer’s top restaurant customers, providing them business during a challenging time, and hiring them to cater meals for hospital workers across California.

Also, in May, change canisters located at Smart & Final store registers were branded and dedicated to first responder relief. 

Objectives:

Project Feed First Responders was developed to utilize the reach and investment of Smart & Final warehouse grocery stores with the relationships and purpose of the Smart & Final Charitable Foundation, in order to ensure first responders in California, Arizona and Nevada had the food and the supplies they needed during the early and most challenging days of the COVID-19 pandemic. We set out to make a big impact through donations and partnerships that could also raise awareness to the work of the Smart & Final Charitable Foundation and show Smart & Final shoppers and associates that we care.

Impact:

Project Feed First Responders was developed to utilize the reach and investment of Smart & Final warehouse grocery stores with the relationships and purpose of the Smart & Final Charitable Foundation, in order to ensure first responders in California, Arizona and Nevada had the food and the supplies they needed during the early and most challenging days of the COVID-19 pandemic. We set out to make a big impact through donations and partnerships that could also raise awareness to the work of the Smart & Final Charitable Foundation and show Smart & Final shoppers and associates that we care.

Quote:

“We are fortunate to have been able to make a greater impact in our community during a time of need and growing uncertainty. Smart & Final and the Smart & Final Charitable Foundation’s efforts are unparalleled in their level of dedication, compassion and servant leadership to serving first responders.” -Dave Hirz, Smart & Final President & CEO