While supermarkets are among the top donors of food to hunger relief organizations like Feeding America, four years ago Ahold USA’s retail divisions, with the support of the Our Family Foundation, took the issue of hunger relief a step further. In 2012, Ahold USA’s retail divisions Stop & Shop New England, Stop & Shop New York Metro and Giant Landover announced a new three-year initiative to distribute a total of $9 million in “Fighting Child Hunger” grants to regional food banks. The primary objective of the grant program was to feed more children by leveraging the expertise of regional food bank partners who fight hunger day-to-day. In order to receive a grant, food banks submitted proposals explaining how a Fighting Child Hunger grant could help bring healthy meals to children in their respective communities.
In all, twenty-one grants totaling $9 million were approved for various hunger-relief programs, including backpack programs, after-school meal programs, mobile pantries, summer feeding programs, and other innovative initiatives. This grant program was communicated by Ahold USA’s retail divisions through external and internal channels using existing advertising and marketing resources. The participating food banks also shared news of the grants to their local constituents. Participating regional food banks were located in Massachusetts, Rhode Island, New Hampshire, New York, New Jersey, Connecticut, Virginia and Maryland. In 2015, Ahold USA’s retail divisions, with the support of the Our Family Foundation, announced the continuation of the Fighting Child Hunger grant program for an additional three years. Twenty-four regional food banks were awarded grants totaling $10 million.
“Of the many initiatives the Ahold USA retail divisions have funded over the years, the Fighting Child Hunger grant program has made a real, lasting impact in communities where the retail divisions operate. We have the utmost confidence in the work of the regional food banks, and we couldn’t be more pleased with the innovative and bold programs that have been launched with the help of these grants. The work of Our Family Foundation in support of Ahold USA’s retail divisions reflects their values and commitment to help children and shape healthy communities.” -- Kathy Russello, Board Chair, Our Family Foundation
“The Food Bank of the Hudson Valley is very grateful to Stop & Shop and Our Family Foundation for being such tremendous partners in our efforts to eliminate childhood hunger. Their generosity will allow the Food Bank to continue providing bags full of food each Friday during the school year to 360 students in 10 elementary schools. In total, this grant will allow us to provide 64,800 meals a year directly into the hands of some of our community’s most vulnerable children,” said Mark Quandt, Executive Director of the Food Bank of the Hudson Valley. “The Backpack program makes a real difference in the lives of the children it serves, helping them improve attendance and school performance and reduce behavior problems. It is an honor to be part of the Fighting Childhood Hunger program and the schools it funds to help children in need.”