BESTSELLER U.S. Grocery Shopper Trends 2007 (PDF Download)

Description:

FMI’s best-selling report, U.S. Grocery Shopper Trends, tracks the consumer environment as well as the attitudes and behaviors of American consumers as they relate to and impact the food industry. The report focuses on better data and knowledge of the grocery shopper, understanding the role of food and nutrition in today’s society and providing retailers and suppliers with operationally useful information needed in serving, communicating and improving relations with their customers. The study provides an in-depth look at shopping habits such as shopping frequency and channel, spending patterns and cost saving behaviors. New topics include: - The impact of the rising energy prices - Shoppers' views of "home-cooked" meals - Purchasing behaviors surrounding trans fat-free foods - The prevalence and frequency of use of relatively new departments or services, such as gift cards, specialty cheese areas and expanded housewares. - An overview of breakfast and lunch consumption behavior - Shopper insights into nutrition, food safety and food science including glycemic index, trans fats, BSE and animal cloning.