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The growing arena of health and wellness represents a complex combination of corporate social responsibility and vast business opportunities for food retailers. For the past two years, the Food Marketing Institute (FMI) has conducted surveys and published reports to track how members are meeting the needs of shoppers who are seeking healthier lifestyles. Now in its third year, this 2014 Report on Retailer Contributions to Health & Wellness represents an evolution of the previous survey reports. At its core, the information gathered for this report will help to demonstrate how food retailers are contributing to the health of their customers. One goal is to share this information with media, legislators and the public to highlight the positive impact of our industry. More importantly, FMIís vision is to use this information as more than a simple status report of what the industry is doing in the sphere of health and wellness. We hope that this expanded report will serve as a useful planning tool that will help members strategically grow and shape their companiesí health and wellness offerings in a meaningful way.