Private Brands Research & Insights Workgroup

Objective: FMI’s three operating pillars are Advocate, Educate, and Collaborate. Within the education pillar, FMI produces more than 30 pieces of research each year that are shared through various print, digital, and in-person platforms. This includes work in the private brands space. In order to provide direction as well as insights into FMI’s private brands research, a subcommittee of the Private Brands Leadership Council was created. This committee is comprised of private brand practitioners across FMI membership to advise FMI and ensure research and thought leadership in the private brand space is both timely and relevant.