Inspiring shoppers to get cooking with healthy, affordable and family-friendly recipes is nothing new for Weis Markets and its team of registered dietitians. Since 2003, the Weis Healthy Bites Magazine and nutrition education program has been providing customers with the most up-to-date food and nutrition information, meal planning strategies, basic cooking techniques and dietitian-developed recipes and meal solutions. This program was also celebrated as an FMI Gold Plate Award Winner in 2014. Healthy Bites Magazine is published six times per year and is available in stores and online at no charge.
In recognition of National Family Meals Month in September, the Weis Markets’ dietitians are bringing some of their favorite Healthy Bites recipes to life in a fresh and different way as part of their Family Meals Matter campaign. Each week, a new recipe will appear in the Weis circular ad with key recipe ingredients and a recipe brochure displayed together in stores for quick and easy shopping. The goal of these displays is to encourage the meal planner of the home to expand their culinary horizons, treat their taste buds to unique foods and flavors and ultimately share one more meal together as a family.
Weis Markets is also running an interactive sweepstakes on social media as a way to encourage their shoppers to share more meals together at home through the month of September and beyond. Customers are invited to snap a picture of their family at the dinner table enjoying any meal of the day, then post it to the Weis Markets’ Facebook or Twitter pages using #weisfamilymealssweepstakes, for a chance to win one of four $100 Weis Gift Cards.
Check out Weis Market's video about their National Family Meals Month activities!