The frozen food aisle is in the midst of a strong comeback and understanding the drivers for growth in frozen foods can help further align innovation, products, merchandising, marketing and branding with how consumers live, shop and cook.
This webinar discusses consumer behaviors and attitudes about frozen foods, as well as the usage of frozen foods in the home to tell a much more complete story to drive continued growth in this category.
Download the full report:
American Frozen Food Institute (AFFI) Power of Frozen Research https://affi.org/our-priorities/power-of-frozen-research/
© 2019 Food Marketing Institute. All rights reserved.
2345 Crystal Drive, Suite 800,
Arlington, VA 22202
Website design by Matrix Group International, Inc. ®
FREE daily briefing on top stories in food retailing.
Get Involved. From industry awards to newsletters and committees, these resources help you take advantage of your membership.