Webinar Recordings

 

How Does Transparency Differ Across Demographic/Generational Segments?

Jan 17, 2019
Transparency webinar 11719 This webinar examines many aspects of transparency and provides guidance for industry next steps, which include the need to further embrace transparency; relay information beyond just ingredients; understand the specific needs of key shopper groups; meet the increased expectations of online shoppers; and track changing consumer preferences as this trend progresses. Speakers: Patrick Morehead Chief Marketing Officer Label Insight Steve Markenson Director, Research Food Marketing Institute

Recording | Presentation