Webinar Recordings

 

A Peek from the Peak: A Panoramic View of the 2015 U.S. Grocer Shopper Trends

Aug 05, 2015
Trends 2015 Cover largeThis webinar highlights findings from the FMI 2015 U.S. Grocery Shopper Trends Report, conducted by the Hartman Group. Participants gain insight into why individual food shoppers make the decisions they do, and how their attitudes and piecemeal behaviors translate into large-scale shifts that affect supermarket revenues and growth. The research provides not just data that the industry can rely on to inform decision-making, but also offers an evidence-based point of view relevant to the most urgent strategic challenges facing food marketers.

Speakers:
Laurie Demeritt, Chief Executive Officer, The Hartman Group
Susan Borra, Senior Vice President, Communications and Strategic Planning, Food Marketing Institute 

Recording