Webinar Recordings


Cracking the Code of the Food Decision-Making Process

Mar 11, 2015
20151208-FMI-081-WEBHow do we connect when scientific consensus and consumer beliefs are not aligned? When consumers don’t accept what science says is true? Given what we have learned about the decision making process, how do we adjust our communication approach?  The Food Marketing Institute in partnership with The Center Food Integrity (CFI) presents a webinar featuring CFI’s 2014 Consumer Research. CFI veteran Roxi Beck presented the data and explained how it impacts the way you connect with your customers in the marketplace.