With all the headlines about inflation and fresh foods being perceived as premium and expensive, there were fears this year that fresh would cede share to other parts of the store. However, the year proved that shoppers found many valuable solutions and priorities within fresh. Learning from those lessons can help retailers and suppliers plan for 2023 and beyond.

In this session, IRI and FMI will cover how the trends of affordability, convenience, customization, fresh prepared, in-home entertaining and occasions/solutions, and the ongoing balance of at-home versus out-of-home consumption, impacted fresh this year. As shoppers are not one-size-fits-all, we will also look through the major lenses of income and generation to give a face to the consumers driving these trends. This webinar is the fourth installment of the IRI/FMI “Top Trends in Fresh” annual series, now in its seventh year. The session is ideal for retailers and marketers who compete in the fresh foods space, as well as other food and beverage manufacturers and retailers.

Seminar Objectives:

  • 2022 key learnings: reflecting on how fresh has fared
  • Finding value in fresh: consumers showed us what they prioritize in fresh and the key to future growth