TransparencyTwo-thirds of shoppers say they would switch from a brand they frequently buy to another brand that delivers detailed product information beyond core nutrition facts, according to our new research conducted with NielsenIQ. As omnichannel experience gains importance, consumers are demanding greater transparency in their pursuit of health, well-being, personal growth, and values-based living. Watch this conversation with FMI and NielsenIQ experts to dive deep into: the demand for transparency and the implications for manufacturers and retailer, the omnichannel playing field: how the industry paved the way and how consumer's online shopping preferences and behavior are forcing the industry to evolve, and the huge opportunity for you to educate shoppers and win consumer loyalty and market share.

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