talking pb thumbnailFMI’s Talking Private Brands Series, designed for private brands professionals, brings to life insights with on-demand segments of industry thought leadership. More than ever, consumers are recognizing the connection between food and health, reflected in their food purchases. Retailers increasingly view health and well-being — from programs to solutions —as one of the many selling points for store brands to compete for customer loyalty. This presentation explores defined Food as Medicine retail programs and the potential to align health and well-being strategy with private brand strategy. We share insight on a digital ethnography study of consumers which found that now is the time for food retailers to introduce Food as Medicine programs, promotions and services to market. Together we discuss private brand opportunities with an enhanced focus on the promotion of overall health and well-being for customers, employees and communities.
 

Speakers:

  • Doug Baker, Vice President Industry Relations, FMI
  • Krystal Register, MS, RDN, LDN, Director of Health & Well-being, FMI
  • Charlie Arnot, CEO, The Center for Food Integrity
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