FMI’s Talking Private Brands Series, designed for private brands professionals, brings to life insights with on-demand segments of industry thought leadership. Already a growing platform, the pandemic era underscored the importance of e-commerce in all aspects of food retail. As retailers create, update, and improve current digital platforms to meet the omnishopper where they want to shop, private brands will need to enhance digital marketing strategies to achieve their potential in this newest channel. This session will spotlight 10 key strategies to boost performance from our newest Power of Private Brands report: Accelerating Private Brands Through Ecommerce.Speakers:
- Doug Baker, Vice President Industry Relations, FMI
-
Kathy Kimple, FitforCommerce
Want more private brands insights? Subscribe to the Talking Private Brands Series.
- Private Brands
- Talking Private Brands Series
Industry Topics address your specific area of expertise with resources, reports, events and more.
Our Research covers consumer behavior and retail operation benchmarks so you can make informed business decisions.
Events and Education including online and in-person help you advance your food retail career.
Food Safety training, resources and guidance that help you create a company food safety culture.
Government Affairs work — federal and state — on the latest food industry policy, regulatory and legislative issues.
Get Involved. From industry awards to newsletters and committees, these resources help you take advantage of your membership.
Best practices, guidance documents, infographics, signage and more for the food industry on the COVID-19 pandemic.
