PVB2 ThumbnailFMI’s Talking Private Brands Series, designed for private brands professionals, brings to life insights with on-demand segments of industry thought leadership. Already a growing platform, the pandemic era underscored the importance of e-commerce in all aspects of food retail. As retailers create, update, and improve current digital platforms to meet the omnishopper where they want to shop, private brands will need to enhance digital marketing strategies to achieve their potential in this newest channel. This session will spotlight 10 key strategies to boost performance from our newest Power of Private Brands report: Accelerating Private Brands Through Ecommerce.


  • Doug Baker, Vice President Industry Relations, FMI
  • Kathy Kimple, FitforCommerce

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