Katie CeclanFresh foods has broken through a major barrier during the pandemic as consumers increasingly purchased these items via ecommerce. Retailers and their fresh suppliers have the opportunity to consider lessons from the pandemic for enhancing online shopping in fresh foods.

Albertsons Companies is a leader in the effort to accelerate fresh foods in ecommerce. In the latest FreshForward Conversation, Katie Ceclan, Albertsons’ vice president of own brands product management and marketing, outlines the retailer’s ecommerce efforts in fresh. These include insights about how fresh is performing online, new arrangements with DoorDash and Uber Eats, an innovative online floral program for weddings and key strategies to enhance customer experience. 


  • Rick Stein, Vice President of Fresh, FMI
  • Katie Ceclan | Vice President of Own Brands Product Management and Marketing | Albertsons Companies

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