John Ruane FF convoThe fresh in-store experience suffered during the pandemic, as shoppers reduced trips and shifted to online purchasing. Retailers now have the opportunity to reenergize these experiences to drive store differentiation.

The Giant Co. is a leader in the effort to enhance in-store fresh experiences. In the latest FreshForward Conversation, John Ruane, The Giant Co.’s chief merchandising officer and SVP, outlines the retailer’s latest fresh strategies. These include a recently launched new urban flagship store in downtown Philadelphia that showcases fresh food offerings. Other strategies include energizing fresh self-service areas in stores and leveraging technology to enhance the in-store fresh experience. 


  • Rick Stein, Vice President of Fresh, FMI
  • John Ruane, Chief Merchandising Officer and SVP, The Giant Co. 

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