Online Offline Consumer Behavior Nielsen The rise of COVID-19 in March 2020 saw consumers stockpiling their pantries in unprecedented and unpredicted ways. As we moved into April 2020, consumers again shifted their behaviors both online and offline in unexpected ways. In this webinar, Nielsen provides insights on how new social and travel restrictions coupled with changing attitudes have affected how, where and what shoppers bought on a weekly basis, and how these changes could affect the industry in the short and long term. Participants should attend this webinar in order to:

  • Understand how shopper behavior and purchases changed in the past 2 months - both online and offline - in response to COVID-19.
  • Evaluate the short term (2-6 month) impacts that we can expect in the industry as a result of this change.
  • Consider the potential long term implications or outcomes on the industry

Presentation | Recording