Top Trends 3_2019This third installment of the IRI/FMI Fresh Trends series, this webinar takes a deep dive into how the changing landscape of consumer options for purchasing fresh foods is reshaping shopper perceptions and preferences. We share new consumer research and the latest data analysis around store format and size. Learn the answers to these questions:

  • Which formats do consumers prefer to buy fresh and why? Is there a difference emerging on where consumers prefer to shop?
  • How does the size of a store correlate with success in fresh? Are small or larger formats faring better? What role do different fresh departments play in various stores?
  • Where do the fresh opportunity consumers, who represent nearly $5 billion in sales growth opportunity in the next three years, prefer to shop and why? This webinar is for fresh foods manufacturers and retailers, and there will also be key learnings for those in other edibles departments.

Speakers:

  • Sally Lyons Wyatt, EVP, IRI Center-of-Store & Produce Vertical   
  • Jonna Parker, Principal, IRI Fresh Center of Excellence
Presentation | Recording
  • Fresh Foods