Trends 2019 personalizationToday’s households are eating in increasingly personalized ways as they pursue individual aspirations of eating well, challenging the food shopping experience. We share the highlights of findings from FMI’s 2019 U.S. Grocery Shopper Trends study conducted by The Hartman Group. The focus of this year’s study is to understand the myths and opportunities of personalization in the grocery retail experience. Participants should view this webinar in order to: Learn how and why consumers personalize eating and shopping Explore what shoppers want and expect from retailers Understand how far shoppers are willing to go to receive more personalized benefits

Speakers:

  • Steve Markeson, Director, Research, Food Marketing Institute
  • David Fikes, VP, Communications and Consumer/Community Affairs, Food Marketing Institute
  • Stas Shectman, Director, Strategic Insights, The Hartman Group
Presentation | Recording
  • Research
  • Consumer Behavior & Trends