Private Brands are becoming full-fledged brands in their own right, and increasingly winning the hearts and dollars of consumers. While younger patrons are the most passionate, the momentum has spread to a wider range of generations. On this webinar, IRI’s Mark McKeown, and members of the FMI Private Brand Leadership Council review this year’s Power of Private Brands: From the Consumer report. The report will share key insights to help retailers and trading partners, better understand what engages the changing consumer and ways those insights can help continue to build on current momentum.
- Private Brands