Power of private brands from the register 2018What a difference a year makes! A year ago grocery retailers were still facing ongoing private brand performance challenges. The hurdles were fueled by a range of factors from deflation to national brand competition. Fast forward to the present, and the picture has brightened considerably. Private brand performance within the grocery channel shot up dramatically in the past year, according to data from IRI. Retailers made considerable progress not only in reversing sales declines, but in closing the gap with national brands, supported by a reduced sting from deflation. This year’s Power of Private Brands: From the Register report analyzes the gains and declines from 2017, new dynamics driving growth, and things to consider for continued growth. 

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