Private Brand WebinarPrivate Brands are setting the pace for differentiation in retail. In fact, last year, retailer branded sales outpaced national brands by about 8 times. With 85% of consumers trusting Private Brands as much as national brands, the stage is set for these programs to play a central role in the store experience. Using several proprietary studies and a global perspective, Daymon’s webinar provides attendees with a consumer-focused roadmap to maximize the potential of the $166 billion Private Brand industry. The webinar will cover: • Benchmarking your Private Brand Business • The 4 P’s of PB – A Look at 2017 • The New Face of Value – Capturing the Future Shopper • Discounters Driving Private Brand Disruption • Reimagining the Store through Destinations • Wishing for Wellness • Action Steps
Speakers: Dave Harvey Vice President, Thought Leadership Daymon Nicole Peranick Senior Director, Thought Leadership Daymon Carl Jorgensen Director, Thought Leadership Daymon

Presentation |Recording
  • Private Brands