Digitally engaged shopper for IOsThe shift to digital purchasing of fast-moving consumer goods (FMCG) is not only pervasive, it’s all inclusive. It’s being driven by a diverse set of consumers, not just by Millennials or the most affluent consumers. This -- combined with acquisitions and innovations in the FMCG market -- is accelerating that pace of online food shopping adoption, meaning that manufacturers and independent operators should be readying their organizations to meet the needs of the digitally engaged food shopper. Speakers from Nielsen, The Dialogic Group and Food Marketing Institute present Collaborating for FMCG Omnichannel Success and explore our recent research into the inhibitors and enablers for omnichannel success. Rooted in Nielsen data, online assessments and in-person interviews of grocery executives, these insights provide a blueprint for creating an omnichannel-ready organization.

Presentation | Recording