LoyaltyLoyalty means different things to different generations. That’s why FMI has collaborated with Precima on a multi-point thought leadership initiative that culminates with this webinar on the ins and outs of loyalty in the realm of food retailing.



Listen to learn the following:

  • An assessment of the loyalty landscape in the food industry,
  • The best practices of adjacent industries in earning consumer loyalty,
  • The shopper’s perspective on loyalty in the food industry,
  • A maturation model that you can adopt to pursue next-generation loyalty,
  • A way to use data to quantify the value of implementing next-generation loyalty and customer-centric retailing, and
  • Specific steps that a retailer can take today to achieve next-generation loyalty

Speakers: Graeme McVie Chief Business Development Officer Precima and Patrick Walsh Chief Business of Development FMI

Recording | Presentation