Online OrderingThe shift to digital purchasing of fast-moving consumer goods (FMCG) is not only pervasive, it’s all-inclusive. It’s being driven by a diverse set of consumers —not just by Millennials or the most affluent consumers. This—combined with acquisitions and innovations in the FMCG market—is accelerating that pace of online food shopping adoption, meaning that manufacturers and retailers should be readying their organizations to meet the needs of the digitally engaged food shopper.

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