FMI-12092014_087_WEBFMI's signature Power of Produce 2017 provides an in-depth view of the how, what, why, when and where of the produce purchase and consumption. Learn how you can drive growth by examining every step of the path to purchase, from pre-trip planning and driving impulse to shopper education and being a destination of choice. In this webinar, find out:

  • Do shoppers still look at the circular or what are news ways to research promotions?
  • What are the most effective ways to prompt unplanned purchases?
  • Where do shoppers go to buy produce and why?
  • How is conventional faring against the surge of organic, local and value-added items?
  • What are new consumption occasions to target with produce being a mature category?
  • What are areas of improvement through the eyes of the shopper? 

Presentation | Recording