Atomization of personlizationPersonalization is one of the most talked about aspects of marketing today. With an abundance of data that is collected through web clicks, loyalty programs, social media and mobile apps, CPG manufacturers and retailers know more about their consumers than ever before. The third installment of the Top Trends in Fresh webinar series, “Atomization of Personalization,” focuses on how CPG retailers and manufacturers can leverage this vast amount of data to customize their shoppers’ experiences. Speakers: Sally Lyons Wyatt, executive vice president and practice leader of Client Insights, IRI; and Rick Stein, vice president of fresh foods, Food Marketing Institute.

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