20151208-FMI-184r-WEB

The register is where speculation gives way to hard data. The FMI Private Brands Council set out to get a better view of what’s happening at the register through an innovative analysis. It commissioned a study leveraging segment breakdowns to enable a deeper look across price tiers and categories. The results can help the industry understand which segments and categories are doing well, and how to extend those lessons to less robust private brand segments.

Recording
  • Private Brands