FMI-12092014_211_e_WEBAt nearly $15 billion and a sales increase of 5.5 percent, deli/fresh prepared is the fastest growing area in the fresh perimeter — driving both innovation and differentiation among 
deli departments cannot be everything to everyone. Understanding the desired role, features and benefits of the deli department among the target audience will help maximize its contribution to total store success. This webinar covers: • A review outlining the market opportunity for fresh-prepared based on shopper habits and interest. • The image and reputation of fresh-prepared in the eyes of shoppers. • Channels shopped and restaurant competition. • Meeting and exceeding expectations in fresh prepared. Speakers: Anne-Marie Roerink Principal 210 Analytics and Rick Stein Vice President of Fresh Foods Food Marketing Institute
Recording | Presentation