FMI-12092014_384_WEBOn September 30, 2015, FMI and USDA’s Agricultural Marketing Service (AMS) hosted a live and interactive webinar, “Country of Origin Labeling— Retailer Requirements & Surveillance.” 

Country of Origin Labeling (COOL) is a labeling law that requires retailers to provide their customers with information about the origin of various food products. This includes fruits, vegetables, nuts, fish, shellfish, beef, veal, pork, lamb, goat, and chicken. Mandatory COOL requirements help consumers make informed decisions about the food they buy. 

AMS implements, administers, and enforces the COOL regulations. Since the regulations were finalized in 2009, AMS and their state partners have closely monitored industry compliance with COOL through reviews of more than 27,000 retail stores and audits of nearly 2,000 suppliers. 

During this webinar, Julie Henderson, Director of AMS’ COOL Division, and Dr. Kenneth Becker, Agricultural Marketing Specialist with the COOL Division, introduce COOL, discussed basic requirements and provide an update of monitoring activities. Their formal presentation was followed by interactive question and answer session. 

Recording | Presentation