Webinar Recordings

 
  • Power of Produce 2017

    Sep 07, 2017
    FMI-12092014_087_WEBLearn how you can drive growth by examining every step of the path to purchase, from pre-trip planning and driving impulse to shopper education and being a destination of choice.
  • Top Trends in Fresh: Hyperlocalization

    Jun 01, 2017
    20151208-FMI-085-WEBv2Consumers want to know precisely where their food comes from — and shoppers’ desire for local food isn’t limited to the produce section. While this is still important, shoppers also want to support local businesses in their communities, ranging from the neighborhood bakery to ready-to-eat prepared foods found in a local deli or startup. The fourth installment of the Top Trends in Fresh webinar series, “Hyperlocalization,” will focus on how retailers can get in on the ground floor with local businesses to drive traffic and find new growth.
  • Consumer Health and Wellness Trends

    Sep 12, 2016
    FMI-12092014_122_WEB FMI's Sue Borra takes a closer look at the health and wellness trends from two of FMI's recently released signature research studies,U.S. Grocery Shopper Trends 2016 and Shopping For Health 2016 and the impact on retail. In addition to looking at the current state of consumer perceptions on health and wellness, Sue Borra will discuss how many of these health and wellness needs are addressed in the movement for National Family Meals MonthTM
  • U.S. Grocery Shopper Trends 2016 Overview

    Aug 03, 2016
    FMI-12092014_211_e_WEBThis webinar highlights findings from the FMI2016 U.S. Grocery Shopper Trends Report. Participants gain insights into the latest research on Americans' grocery shopping habits including the evolution of the primary grocery shopper. 
  • Top Trends in Fresh: New Supply Chains

    Mar 30, 2016
    20151208-FMI-055r-WEBThe farm-to-table trend is intensifying, because more and more consumers want to know where their food is coming from, and they want to minimize the distance their food travels before it is eaten. To find out how retailers are making farm-to-grocery a reality by turning the traditional supply chain upside down, watch this third installment of the Top Trends in Fresh webinar series focusing on “New Supply Chains” hosted by IRI and FMI.
  • Top Trends in Fresh: Fresh Prepared

    Feb 24, 2016
    FMI-12092014_184_WEBConsumers want fast, fresh and healthy food options at an affordable price, so grocery retailers are providing grab-and-go options that are becoming more varied and sophisticated by the minute. To keep up with the latest trends in the fast-growing perimeter department, watch this second installment of the Top Trends in Fresh webinar series focusing on “Prepared Foods and Specialty” hosted by IRI and FMI.
  • Overview: The Sophistication of Supermarket Fresh Prepared Foods

    Feb 04, 2016
    20151208-FMI-067-WEBDiscover the accelerating trend towards supermarket fresh prepared foods driven by competitive pressures and consumer dynamics, based on a major research study evaluating these trends conducted by Technomic and FMI. Gain insights on open opportunities and forecasted growth in addition to receiving and overview of the study’s top 10 takeaways.
  • Top Trends in Fresh: Food Transparency

    Jan 28, 2016
    FMI-12092014_117_e_WEBBecause today’s consumers want to know what’s in their food and where it comes from, the first webinar's focus was on “Food Transparency.” Transparency is more important than ever to consumers, so retailers who are on the forefront of marketing and merchandising these products grow sales up to 25 percent faster than average.
  • When Head Meets Heart in the Grocery Cart: Emerging Consumer Values Regarding Food Safety, Health and Wellness, and Animal Welfare

    Oct 14, 2015
    20151208-FMI-257r-WEBThis webinar highlights findings from the FMI 2015 U.S. Grocery Shopper Trends Report,conducted by the Hartman Group. Participants will gain insights into consumer values around food safety, health and wellness and animal welfare. 
  • Making the Meal Fit the Shape and Schedule of the New American Household: the Grocer as Food and Family Facilitator

    Sep 02, 2015
    Trends 2015 Infographic Grocery Shopper TypesThis webinar highlights findings from the FMI 2015 U.S. Grocery Shopper Trends Report, conducted by the Hartman Group. Participants will gain insights into the changing consumer mealtime distinctions and broader household member participation in shopping and the shared shopper paradigm.
  • A Peek from the Peak: A Panoramic View of the 2015 U.S. Grocer Shopper Trends

    Aug 05, 2015
    Trends 2015 Cover largeThis webinar highlights findings from the FMI 2015 U.S. Grocery Shopper Trends Report, conducted by the Hartman Group. Participants gain insight into why individual food shoppers make the decisions they do, and how their attitudes and piecemeal behaviors translate into large-scale shifts that affect supermarket revenues and growth. The research provides not just data that the industry can rely on to inform decision-making, but also offers an evidence-based point of view relevant to the most urgent strategic challenges facing food marketers. 
  • The Power of Produce Overview

    Jul 23, 2015
    Power of Produce 2015 CoverListen to the insights as we discuss the newly released research in the FMI inaugural report The Power of Produce 2015, which explores changes in shoppers’ produce purchasing trends and behaviors at retail.
  • Cracking the Code of the Food Decision-Making Process

    Mar 11, 2015
    20151208-FMI-081-WEBHow do we connect when scientific consensus and consumer beliefs are not aligned? When consumers don’t accept what science says is true? Given what we have learned about the decision making process, how do we adjust our communication approach?  The Food Marketing Institute in partnership with The Center Food Integrity (CFI) presents a webinar featuring CFI’s 2014 Consumer Research. CFI veteran Roxi Beck presented the data and explained how it impacts the way you connect with your customers in the marketplace. 
  • NRDC Research on Food Date Labels

    Sep 12, 2013
    20151208-FMI-099-WEBThe National Resources Defense Council (NRDC) previewed their research The Dating Game: How Confusing Food Date Labels Lead to Food Waste in America