Digital Seminars Recordings

 
  • Power of Private Brands: Understanding Disruption

    Mar 20, 2017
    20151208-FMI-378-WEBAnyone trying to understand private brand trends needs to first comprehend consumer trends. Retailers and manufacturers spend countless hours trying to understand disruptive consumer behavior, but often they don’t get a full understanding of what’s driving shoppers. That’s because consumer behavior is a moving target, and findings depend on which groups of consumers are being analyzed and which research methodology is used.
  • Personalization: A Buzz word or the Key to Future Success for Grocers?

    Jun 09, 2016
    FMI-12092014_490_WEBHear the results of new research will allow you to gain insight into how shoppers perceive the value of in-store trade promotion programs versus customer marketing promotions, how relevant they are in meeting shoppers’ evolving promotional needs and the drivers of those needs. You’ll also take away some practical tips and best practices for successfully personalizing special offers.
  • Private Brands Up Their Game in a Competitive Marketplace

    May 26, 2016
    20151208-FMI-271r-WEBAcross all stores and product types we are seeing unique new product introductions that fill the needs of many consumers. While private brands have traditionally provided that economical choice to consumers, today we see innovation and elevated offerings in private brands at all price points. Explore what is on the market in the US, what consumers have to say, and what may lie ahead.