This webinar reviews the first ever Power of Bakery report and how consumers shop both the aisle and the in-store bakery.
This webinar relays new data from IRI that helps explore the different factors driving private brands growth in Europe and the U.S., and some key common drivers as well. It addresses which lessons can be learned from Europe, such as branding and experimentation, and which aren’t as relevant. Moreover, this webinar outlines the kinds of strategies that will need to take hold if U.S. retailers are going to significantly lift private brand shares in the near future, and which kinds of operators may have advantages.
This webinar explores the issues that are impacting food sales positively or negatively, gleans what strategies are helping food retailers differentiate from their competition, and probes the gaining impact of e-commerce on food retailing and more.
On this webinar, IRI’s Mark McKeown, and members of the FMI Private Brand Leadership Council review this year’s Power of Private Brands: From the Consumer report.
Private brand performance within the grocery channel shot up dramatically in the past year, according to data from IRI. Retailers made considerable progress not only in reversing sales declines, but in closing the gap with national brands, supported by a reduced sting from deflation.
Using several proprietary studies and a global perspective, Daymon’s webinar will provide attendees with a consumer-focused roadmap to maximize the potential of the $166 billion Private Brand industry.
It’s more important than ever to track global retail trends because they increasingly ignore country boundaries. Consumers are impacted by “borderless retail,” including the influence of social media. This is true across retailing, not just on the food side. This webcast provides insight and analysis from the FROM THE WORLD chapter of the The Power of Private Brands.
FMI’s Private Brands Council sought to explore in more detail where efforts are meeting expectations and where they aren’t, among other topics. It also wanted to take a deep dive into how to improve manufacturer and retailer joint efforts in private brand. Other important areas for exploration were biggest threats, promotion vehicles, goal setting, and importance versus performance in a range of key areas.
The register is where speculation gives way to hard data. The FMI Private Brands Council set out to get a better view of what’s happening at the register through an innovative analysis. It commissioned a study leveraging segment breakdowns to enable a deeper look across price tiers and categories. The results can help the industry understand which segments and categories are doing well, and how to extend those lessons to less robust private brand segments.
Anyone trying to understand private brand trends needs to first comprehend consumer trends. Retailers and manufacturers spend countless hours trying to understand disruptive consumer behavior, but often they don’t get a full understanding of what’s driving shoppers. That’s because consumer behavior is a moving target, and findings depend on which groups of consumers are being analyzed and which research methodology is used.
Hear the results of new research will allow you to gain insight into how shoppers perceive the value of in-store trade promotion programs versus customer marketing promotions, how relevant they are in meeting shoppers’ evolving promotional needs and the drivers of those needs. You’ll also take away some practical tips and best practices for successfully personalizing special offers.
Across all stores and product types we are seeing unique new product introductions that fill the needs of many consumers. While private brands have traditionally provided that economical choice to consumers, today we see innovation and elevated offerings in private brands at all price points. Explore what is on the market in the US, what consumers have to say, and what may lie ahead.
© 2019 Food Marketing Institute. All rights reserved.
2345 Crystal Drive, Suite 800,
Arlington, VA 22202
Website design by Matrix Group International, Inc. ®
FREE daily briefing on top stories in food retailing.