Webinar Recordings

  • Power of Private Brands: Bringing Scale to Personalization

    Jun 21, 2017
    20161208-FMI-0810_ed-WEBIt’s more important than ever to track global retail trends because they increasingly ignore country boundaries. Consumers are impacted by “borderless retail,” including the influence of social media. This is true across retailing, not just on the food side. This webcast provides insight and analysis from the FROM THE WORLD chapter of the The Power of Private Brands.
  • Power of Private Brands: New Partner Perspectives

    May 17, 2017
    20151208-FMI-167-WEBFMI’s Private Brands Council sought to explore in more detail where efforts are meeting expectations and where they aren’t, among other topics. It also wanted to take a deep dive into how to improve manufacturer and retailer joint efforts in private brand. Other important areas for exploration were biggest threats, promotion vehicles, goal setting, and importance versus performance in a range of key areas.
  • Power of Private Brands: Looking Deeper For Answers

    Mar 29, 2017
    20151208-FMI-184r-WEBThe register is where speculation gives way to hard data. The FMI Private Brands Council set out to get a better view of what’s happening at the register through an innovative analysis. It commissioned a study leveraging segment breakdowns to enable a deeper look across price tiers and categories. The results can help the industry understand which segments and categories are doing well, and how to extend those lessons to less robust private brand segments.
  • Power of Private Brands: Understanding Disruption

    Mar 20, 2017
    20151208-FMI-378-WEBAnyone trying to understand private brand trends needs to first comprehend consumer trends. Retailers and manufacturers spend countless hours trying to understand disruptive consumer behavior, but often they don’t get a full understanding of what’s driving shoppers. That’s because consumer behavior is a moving target, and findings depend on which groups of consumers are being analyzed and which research methodology is used.
  • Personalization: A Buzz word or the Key to Future Success for Grocers?

    Jun 09, 2016
    FMI-12092014_490_WEBHear the results of new research will allow you to gain insight into how shoppers perceive the value of in-store trade promotion programs versus customer marketing promotions, how relevant they are in meeting shoppers’ evolving promotional needs and the drivers of those needs. You’ll also take away some practical tips and best practices for successfully personalizing special offers.
  • Private Brands Up Their Game in a Competitive Marketplace

    May 26, 2016
    20151208-FMI-271r-WEBAcross all stores and product types we are seeing unique new product introductions that fill the needs of many consumers. While private brands have traditionally provided that economical choice to consumers, today we see innovation and elevated offerings in private brands at all price points. Explore what is on the market in the US, what consumers have to say, and what may lie ahead.