Sixty-four percent of omnichannel shoppers — those who buy both online and in-store — are making grocery purchase decisions based on diet or health-related programs that they or someone in their household is following. Explore key learnings related to health and well-being from FMI and Label Insight research.
FMI has teamed up with FitForCommerce to complete the Grocery Omnichannel Index to benchmark and evaluate how food retailers deliver on customer expectations for unified shopping experiences across digital (online and mobile), in-store and cross-channel criteria.
This webinar explores the issues that are impacting food sales positively or negatively, gleans what strategies are helping food retailers differentiate from their competition, and probes the gaining impact of e-commerce on food retailing and more.
Webinar participants will gain important insights regarding the “digital shopper” and how food retailers can incorporate technology in the shopper experience. It is not just about online shopping and delivery.
Jon Ambrose, co-founder and COO of the eCommerce and digital engagement company ROSIE, presents his company's findings on how eCommerce programs can be leveraged to ensure the long-term success of grocers.
The shift to digital purchasing of fast-moving consumer goods (FMCG) is not only pervasive, it’s all inclusive. Manufacturers and independent operators should be readying their organizations to meet the needs of the digitally engaged food shopper.
The shift to digital purchasing, acquisitions and innovations in the FMCG market is accelerating that pace of online food shopping adoption, meaning that manufacturers and retailers should be readying their organizations to meet the needs of the digitally engaged food shopper.