Transparency on the digital shelf means providing consumers with rich product data that goes beyond the label. Product data is how brand manufacturers will communicate the benefits of their product, how retailers will deliver personalized shopping experiences, and how consumers will find products that match their diverse needs and preferences.
Shoppers have higher expectations for transparency when shopping online compared to in-store, according to a new study from FMI and Label Insight. Transparency Trends: Omnichannel Grocery Shopping from the Consumer Perspective, a follow-up to a 2018 report from FMI and Label Insight, found that transparency is important to omnichannel shoppers when shopping online.
The joy of cultivation and nourishment is the opportunity for a fruitful harvest. During our final interactive online learning experience on transparency, we will assess what our harvest is shaping up to look like – are our organizations meeting your customers’ desire for greater trust-building transparency? Participants will be introduced to The Transparency Index – The Standard for Trust, to form an organizational plan that can increase their harvest.
Just as farmers continually nourish the crops they cultivate, during this interactive online learning experience we will nourish our organizations’ ability to meet our customers’ and stakeholders’ desire for greater trust-building transparency about the foods they enjoy. Participants will operationalize the elements that define trust-building transparency – motivations, disclosure, stakeholder participation, relevance and more.
In the second of three webinars on transparency, you will find steps need to further embrace transparency; relay information beyond just ingredients; understand the specific needs of key shopper groups; meet the increased expectations of online shoppers; and track changing consumer preferences as this trend progresses.
This member-only webinar describes the Unified Voice issues management approach; shares research findings; outlines the pilot project’s next steps; and seeks input on identifying emerging issues and potential Unified Voice topics of interest.