person with cart points at smart phone while grocery shopping

Digital Shopper

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About the Digitally Engaged Food Shopper Study

Nielsen Company and FMI have partnered on a strategic engagement surrounding the forces and factors of change driven by digital technologies for both today’s and tomorrow’s food shopper. The extensive consumer research, coupled with interviews across both food retail and CPG, the findings and insights are clear: “Mobile/digital technologies are emerging as the foundation of the new norm in food shopping.”

This multi-year initiative will reveal top trends in digitally enabled food shopping for both retailers and manufacturers to consider in their “connected commerce” strategies and capability investments. The exploration with Nielsen will ultimately inform food retailers and their trading partners how to craft a digital strategy; execute a plan; and appropriately resource it.